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  • Design Custom Clothing for Memorable Gifts

    Posted on 30/04/2016 by | Comments Off on Design Custom Clothing for Memorable Gifts

    Customize clothing in minutes and make a long-lasting impression on friends, family, employees and clients alike. Choose from Vistaprint’s embroidered polos, jackets and pullovers available in a variety of colors. The stylish fashions can be ordered in absolutely any quantity, and the graphic can be uploaded easily from your computer.

    Any Fashion

    Vistaprint offers customers more promotional products in more styles and even more colors. The simple, DIY experience allows customers to personalize clothing, bags and a huge variety of other promotional products – with no setup fees!

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    Go Viral

    See where your brand can go with customizable shirts, outerwear and sweaters. Design them yourself, incorporating your name, logo or slogan to show off your business.

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    Hot Merchandise

    Branded merchandise is not only a great way to show your appreciation to customers and employees, but it’s the gift that keeps on giving – to you! Vistaprint has all the hottest promotional merchandise available to customize with your business name and logo with promotional products. High-quality items ranging from clothing and totes to electronics and tools can make thank-you gifts that are used frequently, spreading your brand everywhere they go!

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    With Promotional Products by Vistaprint, the brand offers customers more promotional products in more styles and even more colors. The simple, DIY experience allows customers to personalize clothing, bags and a huge variety of other promotional products – with no setup fees!

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  • Run a Winning Postcard Campaign with Vistaprint

    Posted on 29/04/2016 by | Comments Off on Run a Winning Postcard Campaign with Vistaprint

    Are you looking for a new way for your small business to attract attention? Consider incorporating direct-mail postcards into your marketing plan. Marketing postcards help generate buzz over potential sales, and a postcard campaign can be successful with a bit of creativity and an understanding of the audience you want to reach.

    Benefits of Marketing Postcards

    A postcard marketing campaign is ideal if you want to reach a local audience or if you are seeking an inventive way to make an impact in your community. Marketing postcards allow you to use colorful graphics, typography and innovation in order to showcase your brand and the business you represent. You can also send marketing postcards to a specific city or state, as well as a set mailing list, depending on the type of customers you hope to appeal. By choosing postcards from Vistaprint, you can also create and send customized postcards at a relatively inexpensive price.

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    Creativity

    It’s easy to get your business noticed from postcards if you implement a little creativity. You might choose a seasonal color scheme and incorporate weather or holiday themes based on when the postcards are mailed. Use graphics and colors that represent the season, such as images of beaches and sunshine for summer, falling leaves for autumn, flowers for spring and snow for winter. Design your postcards so that they appeal to the region to which your are planning to send them.

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    Announce Contests or Giveaways

    Postcards not only market your brand, but they also can be used to make a splash in the industry. By promoting a contest or giveaway with postcards, you can generate buzz and interest in your small business. A well-planned contest or giveaway can attract prospective customers to check out your business and all it has to offer. If you host a giveaway that doesn’t require a purchase of your goods or services, you are even more likely to reach a wider audience.

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    Target Specific Demographics

    Before you send marketing postcards, you should consider the demographic you are hoping to reach. Understanding the age group, gender and interests of your prospective customers will help you create a successful marketing campaign. If you hope to reach a local target audience, consider the region, temperature and additional activities relevant to the residents. The more relevant your postcards are to potential clients, the easier it is to generate business.

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    Millions of customers already rely on Vistaprint to print marketing materials, including business cards, postcards, signs and banners. They can even rely on Vistaprint to send postcards to a custom mailing list or even to a list based upon a geographical location. But as more small-business marketing moves to cyber space, customers must also transition their marketing needs to the social media sphere. With Vistaprint’s social postcards, even the most inexperienced marketer or small-business owner can successfully add a Facebook campaign to their marketing efforts.

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  • From Invitations to Favors, Vistaprint offers the Full Wedding Package

    Posted on 29/04/2016 by | Comments Off on From Invitations to Favors, Vistaprint offers the Full Wedding Package

    Believe it or not, it is possible to have a beautiful, meaningful wedding without spending a fortune. In fact, saving money on certain expenses may leave you less stressed and able to enjoy your special day even more. Fortunately, Vistaprint offers a full wedding package for a fraction of the cost you’ll find from major brands. Create a coordinated set of announcements, invites, RSVPs and more for a gorgeous look at a great value.

    Invitations

    Whether you’re planning the wedding of your dreams or an intimate gathering of your closest family and friends, Vistaprint allows you to set the stage for your big day with thousands of designs that only look expensive. For a real savings on invitation costs, order your invitations through Vistaprint. You’ll find lots of ways to personalize your wedding stationary and can order matching save the date cards, menus and thank-you notes, too. With Vistaprint coupons available, there’s an option for every budget.

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    Thank-you Cards

    Your wedding is one of the most memorable days in your life and it wouldn’t be the same without your guests. It is important to express your gratitude to guests for wedding guests and for making the necessary accommodations to celebrate the day with you. Proper wedding etiquette calls for either thank-you gifts or thank-you cards to be sent out immediately after the wedding day. You can order thank-you cards from Vistaprint at the same time you order wedding invitations so they resemble one another and maintain a similar theme. Other unique cards can be printed with the bride and groom’s picture or a special collage from the wedding.

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    Favors

    Sending your guests off with wedding favors is not just proper wedding etiquette, it can also be a special way to express your relationship through a personalized gift. Your wedding favors should match your wedding theme and the couple’s personality. By ordering customized wedding favors from Vistaprint, including such gifts as custom can coolers, photo calendars, pens and mugs, you can ensure the gifts match your weddings’ overall theme while you give friends and family a cherished memento.

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    The Whole Package

    Complete your whole wedding package and let Vistaprint fulfill all your custom printing needs. You can also order affordable save-the-dates, programs, menus and place cards with the same design as your invitations and other wedding stationery. Want to add a wedding website but unsure how to design it yourself? Vistaprint can help you with that, as well, and you can even use a template that matches the rest of your package!

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    Don’t forget to watch Vistaprint Deals for all the greatest coupons and discounts and all your custom printed products.

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  • Sell That House with Custom Flyers, Brochures and Postcards

    Posted on 19/04/2016 by | Comments Off on Sell That House with Custom Flyers, Brochures and Postcards

    While it’s true many house hunters now spend much of their time shopping the online real-estate market, marketing supplies are still necessary for agents to promote themselves and their services, as well as to create brand identity. Well-designed promotional materials give potential clients a reason to keep the agent in mind when they next decide to buy or sell a home. Plus, eye-catching promotional postcards, flyers and posters are still an excellent way to advertise an open house or a home being sold by its owner. Be sure you stand out from the crowd so that you can grow your business with a variety of marketing resources from Vistaprint. The following versatile marketing solutions get the word out in person or by mail:

    Business Cards

    The right business card can help you stay in touch with clients, draw attention to your latest listings and efficiently probe the market. With a range of durable stocks and specialty finishes, designing your unique custom card is easier than you think.

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    Flyers and Posters

    Professionally market your next listing with a custom flyer or poster. It will help you sell yourself as well as the property. Custom flyers and posters also keep customers’ eyes on your business, and at Vistaprint you can design your own or customize an eye-catching real-estate template.

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    Postcards

    From open house cards to thank you notes and personalized stationery, you can find a postcard that will help you put a personal touch on your client communications. Customize a real-estate template or design your own for a versatile marketing solution that will get the word out in person or by mail.

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    Even More

    When it comes to marketing real estate, the options from Vistaprint are practically endless. Choose from door Hangers, calendars, brochures, and much more.

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    Selling a home can be a stressful time, but it doesn’t have to be. What is the most effective way you’ve marketed a house?

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  • Eye-catching Marketing Materials Perfectly Promote Any Special Event

    Posted on 19/04/2016 by | Comments Off on Eye-catching Marketing Materials Perfectly Promote Any Special Event

    You’ve put a lot of time and effort into planning for your upcoming trade show, party, shower or reception, right? So what could be worse than no one showing up? All that work you put into preparations would be a huge waste! The best way to avoid such a scenario can be boiled down to three words: promotion, promotion, promotion. And you don’t have to be a marketing whiz to get the job done. All you need are the right materials, and fortunately, Vistaprint has all the marketing materials you’ll need to ensure you’re big event is a stupendous success, including:

    Email

    Without turning into a spammer, email your entire address book. Update recipients with new info as the event’s date nears, and let them know how much their attendance means to your success. Vistaprint’s email marketing service can help you promote your event through personalized emails, integrate social media, add images and even offer emailed coupons. Try it free for one month!

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    Facebook

    A Facebook page can grab people’s attention, and users will share info about events they find interesting, exciting and worthwhile. Facebook is also a great place to provide updates as the date nears. You can entice people to join or like the page by offering to enter all fans into a prize drawing. Vistaprint can help you create a professional page, reach out to prospective attendees and engage them with relevant content and designs. Vistaprint’s Facebook Page Builder can even assist you in running promotions that encourage fans to share your info and attend the event – all for as little as $10 a month.

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    Blog

    Blog posts are a great way to offer plenty of details about the reason behind your event. Create a blog and regularly update it with new posts, each including new information or discussing your event from a new angle. And don’t worry if you’re less than technically inclined, with Vistaprint’s website builder, anyone can create a website – no skills required. Try it free for one month!

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    Direct Mail

    An eye-catching mailer can certainly grab attention, but it’s even more effective if it’s more than just one more sheet of printed paper that people will toss in the trash. Vistaprint offers all sorts of marketing materials that can be customized with eye-catching designs and durable materials. Choose affordable postcards, flyers, brochures, invitations and other stationery.

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    Flyers and Posters

    Many public places – including grocery stores, libraries and restaurants, to name a few – feature a bulletin board where flyers and posters can be displayed and viewed by passersby. Some communities even allow posters to be posted on telephone poles. Vistaprint offers a plethora of affordable flyers and posters in a large variety of designs – or you can upload your own creation.

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    Wearables

    T-shirts and other wearables are one of the best ways to promote an event – especially if it’s held annually or on another regular basis. Print up a group of t-shirts, hats, sweatshirts or tote bags with the name and logo for your event. If space allows, include the url of your website or blog, the date, location and other details. Wearables are particularly useful for annual events, as they can be offered to attendees and serve as advertising each time they’re worn over the coming year. Vistaprint offers affordable t-shirts, hats, tote bags and a whole host of other promotional items that can be printed with your custom design.

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    We’d love to hear the creative ways you’ve used Vistaprint products to market your special event! Tell us all about it below!

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  • Top 10 Ways to Use Your Business Card

    Posted on 23/03/2016 by | Comments Off on Top 10 Ways to Use Your Business Card

    On a dollar-for-dollar basis, a business card is the single-most powerful business tool in which a professional can invest. After all, they’re compact, inexpensive and, once purchased, can be used indefinitely – or until your information needs updated.As always, business cards are an efficient way to advertise the name of your business, provide prospective clients and networking partners a way to contact you and even showcase your work style and personality. But with so much business being done digitally, you might think that business cards are on the verge of becoming obsolete But such assertions couldn’t be further from the truth. Now, as much as ever, the proper business card could lead to a great new job, client or business partnership, not to mention more money.

    Still, the changing ever-changing business landscape requires all of today’s professionals to find creative and innovative ways to market their businesses. It’s no longer enough to showcase your cards on your desk and hand them out during business transactions. Fortunately, there’s plenty of other ways to use your business card, and we’ve compiled a list  of our top 10:

    10. Become Johnny Cardseed

    Millions of people walk along city streets and ride on public transportation each day, so if you live in a large market, you have an enormous marketing hub at your disposal. Next time you’re riding the subway, waiting at the bus stop or hitting up a newsstand, leave a card or two behind. You never know if a potential client will be coming up behind you.

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    9. Get By With a Little Help from Some Friends

    Give cards to family and friends – anyone who will take them. You’re loved ones will love acting as walking billboards and free advertisement. Anytime someone mentions a service they need that you provide, your friend or family member will instantly think of you and jump at the chance to give out your cards.

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    8. While You’re Waiting…

    Airports are one of the biggest marketing hubs to promote your business. Just imagine how many other professionals, potential clients and people of all walks of life pass through each day. Since people are usually looking for something to read or do while they wait, try dropping some cards at waiting areas, the food court and various magazine newsstands, for free and easy marketing.

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    7. Check It Out

    Visit local libraries, and place business cards in books related to whatever product or service you provide. For example, a handyman might leave his cards in books about home improvement, while a party planner could leave her cards in books about holiday celebrations, wedding planning and other related topics.

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    6. Make a Trade

    Just as you benefit from networking, other business owners are usually on the lookout for potential networking partners. There are plenty opportunities in which you can pass on your card to prospective clients, customers and referral sources, especially if you ask for theirs in return. Make sure and bring plenty of cards to mixers and social events, as well as any sort of business meeting. Conventions and trade shows are another great venue for exchanging business cards. Obviously, the vendors at the trade shows are anxious for you to take their card, but don’t make that a one-way street. Be sure you give them your card, as well.

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    5. Network and Partner

    When you visit a non-competing business that might attract the same people you would like to have as customers, ask if you may leave a supply of cards to be handed out or made available. In most cases, a business that’s complementary to your own is always looking for a networking partner. A sports nutritionist, for example, could leave a stack of cards at a martial arts studio, or a music teacher could leave some business cards at the local guitar store.

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    4. Spread the Word

    Whenever you communicate with someone in writing, send a card if it’s appropriate to the occasion. Enclose several cards in every packet of sales material you mail out. Along with your thank-you note to the businessperson whose referral brought you a major contract, include a business card to replace the one she gave away, plus several more. The more of your business cards are out in the world, the more likely you are to benefit from your placement.

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    3. Pay It Forward

    Leave a great impression along with your business card. At a restaurant, for example, leave your card with the tip and write a personal thank-you note on the back. You might even pay the highway toll for the car behind you and leave your card for the driver. Making a positive impression with your card will speak volumes about your character and professionalism.

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    2. And the Winner Is…

    Of course, there’s always the side benefit of business cards: winning free stuff. We’ve all seen the fish bowls in the front of all sorts of small businesses. You know, the ones that allow customers to leave their business card behind for a chance to win a free meal, a free consult or even free product. How many times have you wished you could enter the drawing, but you don’t have a card to drop in the bowl? Well, there’s only one way to remedy that situation…

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    1. Don’t Leave Home Without Them

    Never leave home without your business cards. You’ll be surprised who you just might run into as your go about your daily activities. You could even keep a small box of your cards in your glove box, just in case you find yourself in a situation where you need more than you’ve carried in your briefcase, computer bag, pocket or purse. Don’t forget to watch your supply, and be sure to reorder before you run out.

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    Business cards are cheap, portable and easy to give away, so there’s really no good reason not to have one. It’s a good thing, then, that Vistaprint offers the largest selection of cards with plenty of customization options – all at rock-bottom prices.

    What’s the most unusual way you’ve ever passed out business cards?

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  • Tell the World About Your Favorite Graduate’s Big Day with Custom Announcements and Invitations

    Posted on 16/03/2016 by | Comments Off on Tell the World About Your Favorite Graduate’s Big Day with Custom Announcements and Invitations

    When an important event occurs, you want to let the special people in your life know all about it. You surely want to show your pride in a recent graduate, and you can find some great announcements from Vistaprint. It’s easy to set your finished graduation announcement apart from others in a just few simple steps:

    Select a Theme

    Vistaprint has a number of different announcement designs, but you should start with the type that works with your event. Whether you’re inviting family to a commencement ceremony or friends to a big party, you’ll be able to find an appropriate theme.

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    Choose a Fun Design

    When you pick a graduation announcement, you need to pick one that appeals to you. Look for a fun design that you’d like to see in your own mailbox. This might be an announcement with a photo of your graduate, or you might prefer a more formal invitation featuring dignified fonts and a cap and gown.

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    Celebrate the Occasion

    They’ve studied hard and are about to commence to the next step of life. Announce your graduate’s big day with all the pomp and circumstance they deserve. If you’re like a lot of people in today’s hectic world, you’re tired of filling in the blanks on generic invitations. Instead, set the tone for your event by creating the perfect custom invitations. Whether it’s a big party or a small gathering, Vistaprint offers personalized invitations and announcements to share all your big news.

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    Design Your Own

    Are you savvy when it comes to graphic and page design? Do you have the perfect announcement in mind, you just haven’t found it in a template? You can design your own invitations and announcements and upload them for Vistaprint to print with the same high-quality materials used for its own designs.

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  • Top 7 Ways Promotional Snail Mail Bests Email

    Posted on 29/02/2016 by | Comments Off on Top 7 Ways Promotional Snail Mail Bests Email

    Both email and snail-mail promotions have advantages and disadvantages. After all, email is quick and cheap. It allows businesses to easily and inexpensively test a market, and downloadable fulfillment pieces are instantly accessible. Snail mail, on the other hand, seems so 20th Century. With email, text messages, Facebook messages, tweets and video chat available, why would anyone use U.S. postal mail to reach out to customers? For one, it’s a lot more effective.

    “Direct mail responses vary, but anything from 0.5 to 2 percent is considered good,” Mark Satterfield, author of The One Week Marketing Plan told Inc.com. “For unsolicited email marketing, a good response rate is 0.01 percent. So (with direct mail) you have a higher chance that your promotion will be acted on.”

    Direct-mail marketing offers a lot of other benefits to which e-mail just can’t compare, including:

    1. Reaching High-level Decision Makers

    Email marketing to this demographic never works, Satterfield said. “Their spam filters are so tight that if you send unsolicited email it has zero chance of getting through. Whereas if you send a direct-mail piece that looks like business correspondence, it’s much more likely to get through.”

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    2. Introducing Yourself

    If your business is new to the neighborhood or the industry, a direct-mail piece is a great way to grab people’s attention in a crowded marketplace. An eye-catching postcard with compelling graphics might just catch their eyes when an online ad or unsolicited email would be ignored.

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    3. Reaching a Target Audience

    Direct mailing lists are easy to precisely target. If you’ve determined your target customers, you can create direct mail campaigns targeted tightly to those people.

    “If you want to target people by ZIP Code or profession or which associations they belong to, you can buy all those lists,” Satterfield said.

    Determing your target market can also save costs. If, for example, tight targeting has produced a list of only 100 people who truly fit your target customer profile, and each direct mail item costs 50 cents apiece, you can reach that target market for only $50 plus the cost of buying the list.

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    4. Tying a Promotion to a Holiday or Event

    Direct mail is an especially effective way to get customers through the door when you’re running a promotion tied in to an event such as a sporting match or a holiday. “If you tie your services or product to a holiday and then do promotion around that holiday, it can be particularly effective,” Satterfield said. “We had an irrigation service client who did a direct mail piece around Arbor Day. Who even remembers when Arbor Day is? They sent an oversized postcard reminding people about the holiday and offered a discount. They sent it to a ZIP Code where there were expensive homes. It was very successful.”

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    5. Directing People to Your Website

    “Direct mail is a great way to get people’s attention and start a relationship,” Satterfield said. “It’s not that effective at actually selling things.”

    Direct-mail marketing should include a strong call to action, which often will send people to your website for more information, to receive a discount or download free content. According to Satterfield, one particular consulting firm had a free report available on its website, and the direct-mail piece was designed to motivate recipients to download the report. To do so, they had provide their names, and they were offered the chance to opt-in fora email messages. Since opt-in email lists are very effective for marketing, the combination of the direct-mail piece and the website were very effective.

    “If you view the objective of your direct mail campaign as getting people to express interest in you, then it’s very powerful,” Sutterfield added.

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    6. Receiving a Positive Response

    “Even in consumer marketing, the volume of mail people receive every day has dropped dramatically,” Satterfield said. “So we’re seeing even an oversized postcard with an intriguing call to action having very good responses.”

    The direct-mail environment is a good one. People may call it “junk mail,” but they use the term with a lot less ire than when they refer to “spam.” When they check their email, they’re often sitting at a desk staring at a monitor and just generally busy. When they sort through postal mail, on the other hand, they’re probably much more relaxed and feel less rushed.

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    7. Offering Space to Tell a Story

    Direct mail allows senders to incorporate emotion. With a letter or flyer they can inspire, convince, argue, persuade, frighten or motivate. Readers are less likely to follow an emotional appeal in an email. Email readers want you to get the facts and get out.

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    Email and other digital-marketing promotions often work only when sent to people you know or whom you have earned the right to email, such as those who subscribed to your mailing list from your website. But if an email recipient doesn’t know you well enough to recognize your name or email address, there is a big chance that they will delete the email as spam and perhaps even block future emails from you. To further complicate the question about whether to use email for promotions, some email, if not worded or constructed correctly, will get stopped by spam filters and blockers installed on email servers. Certain words, phrases and behind-the-email technical factors are red flags that get an email blocked – never to be seen by the recipients.

    Direct mail, on the other hand, can be very cost effective but there’s no question that your front-end costs are going to be higher. The good news is that Vistaprint offers customizable flyers, brochures and postcards that are sure to grab recipients’ attention. And because time is money, you’ll save both with Vistaprint’s postcard-mailing services.

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