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Welcome to the Blog!

Stay up to speed on the world of business with our weekly blog posts featuring a healthy blend of business tips and outside-the-box perspective.

Blog Posts

17Apr

6 Ways Your Small business Can Save Money

By Judy Pokras (Google+) Saving money is smart for a business in good times, and really important during an economic recession. Here are six ways your small business can economize right now.   1. Plan ahead   By doing research on anticipated needs, you can find the best deals on products and services. Waiting until

10Apr

5 Efficiency Tips for Small Business Owners

By Judy Pokras (Google+) By planning ahead, your small business can create efficiencies that go a long way towards reducing costs, maximizing resources, speeding up deliveries, and producing happier customers.   Here are five things you can do as a business owner to be more efficient and to simplify your many tasks:   1. Explore

03Apr

5 Ways to Drum Up Business As a Solo Professional

By Katie McCaskey (Google+) After landing that anchor client (or two) who enabled you to venture out on your own as a solo professional, how do you create a portfolio of customers and ensure a steady revenue stream? Here are some ideas that will get your business farther down the path to financial viability:  

05Feb

Building Your Direct Mail List

By Katie McCaskey (Google+) Drop your business card in the fishbowl for your chance to win…!   Building a direct mail list is more complex than building an email marketing list. There are plenty of factors to consider beyond placing a sign-up sheet at the register or guestbook at your shop. A direct mail list

30Jan

3 Mandatory Areas Frugal Freelancers Must Address

By Katie McCaskey (Google+) Being a successful freelancer requires keen attention to two sides of the same coin: increasing your income and reducing your overhead.   For good reason emphasis is often placed on generating more income. Advice here ranges from increasing your client base to pricing your services accurately. More cash in — assuming

23Jan

Vistaprint Coupons + Promo Codes – The Ultimate List

If you’re looking for the best Vistaprint coupons, then look no further. Vistaprint Deals has compiled all of the latest codes for you to enjoy. Better yet, we’ll identify what the best deal is so you don’t have to try them all! Now you can save money on the Vistaprint products you know and love and be

23Jan

Are You Ready for the Naked Economy?

By Katie McCaskey (Google+) In the “Naked Economy” all you need to wear to the modern office is a smile and some sunscreen. Okay, actually, you’ll need more than that. A lot more. The phrase “naked economy” may sound titillating but, according to the book by the same name, “naked” defines our rapidly shifting economy.

16Jan

Hacking Loyalty Points and Coupons for Savings

By Katie McCaskey (Google+) You don’t need to be an “extreme couponer” to enjoy doubling down on savings until you reach BOGO nirvana. “BOGO,” if that word doesn’t already tickle your fancy, is slang for “buy one, get one.” BOGO is in just one bit of wordplay that’s developed for the masses online and offline

12Dec

Should You Create a Loyalty Program?

By Katie McCaskey (Google+) It’s easy: Rewarding your customers’ loyalty is just a click away.   Until very recently it was difficult for small businesses to implement and manage customer loyalty programs. There were just three options. First, pay additional fees for loyalty programs administered by gigantic credit card processors. Second, string together unwieldy software