Trade shows are a great opportunity to inform large amounts of people about your business or service. However, trade shows are so full of companies that it can be sometimes difficult to stand out among the crowd and garner the attention you truly deserve. When you want to set yourself apart from others at a trade show, you need to be unique and enticing.
Atmospheres full of crowds, banners, color and noise can become overwhelmingly weary in a short time, but you can raise your business above all that at the next trade show or conference you attend. When tending your booth, it’s important to keep your cool and cater to even the most casual browsers – you never know who might become a loyal customer. People often make snap judgments when passing your booth, so it’s doubly important to stand out in a positive light.
No matter what you are selling, people buy from other people that they like. Therefore, it is imperative that you are personable and friendly toward every person that you meet at a trade show. After all, you never know who that person you opens the convention-hall door for could end up being. It is easier to sell your product if you can sell yourself. And the best way to sell yourself is to be friendly and approachable to those around you. Networking and attracting like-minded people at the trade show will help expand your clientele and, thus, sell more.
Rather than paying for an expensive customized booth for a trade show event, you can come up with the components yourself. An oversized banner will be big enough to draw attention to your booth and can be a cost-effective way to bring in trade show attendees. You can also use smaller sized banners and posters, as well as brochures, flyers and business cards, to educate attendees about your products and services.
Offer Promotional Items
Inexpensive giveaways are budget-friendly products that can impact your business in a big way. The best type of swag is the kind that provides value and promotes your business name or brand. Customers love free promotional items that they can take home and use for years to come. Promotional items range from clothing accessories to office supplies, to calendars and more. No matter what you use, promotional items will help people continually be reminded of your company and your product or service. The following items have mass appeal and are perfect for almost any event:
Many types of giveaways can be money down the drain because they’re not targeted the individual, and they don’t help in making a sale. T-shirts, however, are usually a safe bet as they get worn around town and generate publicity.
Too often promotional swag is lost or left in hotel rooms. Instead offer something attendees will find useful and keep better track of. Items such as bottle openers or USB drives can be used by just about everyone. You’ll not only be a hero, but your brand will be memorable, too.
Trade show attendees are likely collecting promotional items from a plethora of businesses, but how many of them remembered to bring a bag in which to carry their swag? Be their hero by offering branded totes. Not only will you business brand be visible throughout the show, but also at everywhere to which they take it home.
Trade shows are an invaluable resource for gaining attention for your company. That said, it is vital to approach them seriously and effectively. After all, you are likely sacrificing time away from the office, where you could be making sales. But if you can separate yourself from the others in attendance, you will surely leave an impression on potential clients and customers that will result in their relying on you in the future.
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