Posts - 3 results

  • Run a Winning Postcard Campaign with Vistaprint

    Posted on 29/04/2016 by | Comments Off on Run a Winning Postcard Campaign with Vistaprint

    Are you looking for a new way for your small business to attract attention? Consider incorporating direct-mail postcards into your marketing plan. Marketing postcards help generate buzz over potential sales, and a postcard campaign can be successful with a bit of creativity and an understanding of the audience you want to reach.

    Benefits of Marketing Postcards

    A postcard marketing campaign is ideal if you want to reach a local audience or if you are seeking an inventive way to make an impact in your community. Marketing postcards allow you to use colorful graphics, typography and innovation in order to showcase your brand and the business you represent. You can also send marketing postcards to a specific city or state, as well as a set mailing list, depending on the type of customers you hope to appeal. By choosing postcards from Vistaprint, you can also create and send customized postcards at a relatively inexpensive price.

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    Creativity

    It’s easy to get your business noticed from postcards if you implement a little creativity. You might choose a seasonal color scheme and incorporate weather or holiday themes based on when the postcards are mailed. Use graphics and colors that represent the season, such as images of beaches and sunshine for summer, falling leaves for autumn, flowers for spring and snow for winter. Design your postcards so that they appeal to the region to which your are planning to send them.

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    Announce Contests or Giveaways

    Postcards not only market your brand, but they also can be used to make a splash in the industry. By promoting a contest or giveaway with postcards, you can generate buzz and interest in your small business. A well-planned contest or giveaway can attract prospective customers to check out your business and all it has to offer. If you host a giveaway that doesn’t require a purchase of your goods or services, you are even more likely to reach a wider audience.

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    Target Specific Demographics

    Before you send marketing postcards, you should consider the demographic you are hoping to reach. Understanding the age group, gender and interests of your prospective customers will help you create a successful marketing campaign. If you hope to reach a local target audience, consider the region, temperature and additional activities relevant to the residents. The more relevant your postcards are to potential clients, the easier it is to generate business.

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    Millions of customers already rely on Vistaprint to print marketing materials, including business cards, postcards, signs and banners. They can even rely on Vistaprint to send postcards to a custom mailing list or even to a list based upon a geographical location. But as more small-business marketing moves to cyber space, customers must also transition their marketing needs to the social media sphere. With Vistaprint’s social postcards, even the most inexperienced marketer or small-business owner can successfully add a Facebook campaign to their marketing efforts.

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  • Sell That House with Custom Flyers, Brochures and Postcards

    Posted on 19/04/2016 by | Comments Off on Sell That House with Custom Flyers, Brochures and Postcards

    While it’s true many house hunters now spend much of their time shopping the online real-estate market, marketing supplies are still necessary for agents to promote themselves and their services, as well as to create brand identity. Well-designed promotional materials give potential clients a reason to keep the agent in mind when they next decide to buy or sell a home. Plus, eye-catching promotional postcards, flyers and posters are still an excellent way to advertise an open house or a home being sold by its owner. Be sure you stand out from the crowd so that you can grow your business with a variety of marketing resources from Vistaprint. The following versatile marketing solutions get the word out in person or by mail:

    Business Cards

    The right business card can help you stay in touch with clients, draw attention to your latest listings and efficiently probe the market. With a range of durable stocks and specialty finishes, designing your unique custom card is easier than you think.

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    Flyers and Posters

    Professionally market your next listing with a custom flyer or poster. It will help you sell yourself as well as the property. Custom flyers and posters also keep customers’ eyes on your business, and at Vistaprint you can design your own or customize an eye-catching real-estate template.

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    Postcards

    From open house cards to thank you notes and personalized stationery, you can find a postcard that will help you put a personal touch on your client communications. Customize a real-estate template or design your own for a versatile marketing solution that will get the word out in person or by mail.

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    Even More

    When it comes to marketing real estate, the options from Vistaprint are practically endless. Choose from door Hangers, calendars, brochures, and much more.

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    Selling a home can be a stressful time, but it doesn’t have to be. What is the most effective way you’ve marketed a house?

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  • Eye-catching Marketing Materials Perfectly Promote Any Special Event

    Posted on 19/04/2016 by | Comments Off on Eye-catching Marketing Materials Perfectly Promote Any Special Event

    You’ve put a lot of time and effort into planning for your upcoming trade show, party, shower or reception, right? So what could be worse than no one showing up? All that work you put into preparations would be a huge waste! The best way to avoid such a scenario can be boiled down to three words: promotion, promotion, promotion. And you don’t have to be a marketing whiz to get the job done. All you need are the right materials, and fortunately, Vistaprint has all the marketing materials you’ll need to ensure you’re big event is a stupendous success, including:

    Email

    Without turning into a spammer, email your entire address book. Update recipients with new info as the event’s date nears, and let them know how much their attendance means to your success. Vistaprint’s email marketing service can help you promote your event through personalized emails, integrate social media, add images and even offer emailed coupons. Try it free for one month!

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    Facebook

    A Facebook page can grab people’s attention, and users will share info about events they find interesting, exciting and worthwhile. Facebook is also a great place to provide updates as the date nears. You can entice people to join or like the page by offering to enter all fans into a prize drawing. Vistaprint can help you create a professional page, reach out to prospective attendees and engage them with relevant content and designs. Vistaprint’s Facebook Page Builder can even assist you in running promotions that encourage fans to share your info and attend the event – all for as little as $10 a month.

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    Blog

    Blog posts are a great way to offer plenty of details about the reason behind your event. Create a blog and regularly update it with new posts, each including new information or discussing your event from a new angle. And don’t worry if you’re less than technically inclined, with Vistaprint’s website builder, anyone can create a website – no skills required. Try it free for one month!

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    Direct Mail

    An eye-catching mailer can certainly grab attention, but it’s even more effective if it’s more than just one more sheet of printed paper that people will toss in the trash. Vistaprint offers all sorts of marketing materials that can be customized with eye-catching designs and durable materials. Choose affordable postcards, flyers, brochures, invitations and other stationery.

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    Flyers and Posters

    Many public places – including grocery stores, libraries and restaurants, to name a few – feature a bulletin board where flyers and posters can be displayed and viewed by passersby. Some communities even allow posters to be posted on telephone poles. Vistaprint offers a plethora of affordable flyers and posters in a large variety of designs – or you can upload your own creation.

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    Wearables

    T-shirts and other wearables are one of the best ways to promote an event – especially if it’s held annually or on another regular basis. Print up a group of t-shirts, hats, sweatshirts or tote bags with the name and logo for your event. If space allows, include the url of your website or blog, the date, location and other details. Wearables are particularly useful for annual events, as they can be offered to attendees and serve as advertising each time they’re worn over the coming year. Vistaprint offers affordable t-shirts, hats, tote bags and a whole host of other promotional items that can be printed with your custom design.

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    We’d love to hear the creative ways you’ve used Vistaprint products to market your special event! Tell us all about it below!

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