Make a Statement with Business Cards that Evoke Emotion

Posted on 12/09/2015 by | Comments Off on Make a Statement with Business Cards that Evoke Emotion

How do you design a business card? While most everyone knows to include their name, title and contact information, many may be unaware how to design a card that won’t immediately be tossed in a file or desk drawer, never to be seen again. But who wants their first impression to remain their only one? Fortunately for anyone who didn’t major in design, online templates – such as those provided by Vistaprint – can help even the least aesthetic professional design a business card that is both impressive and memorable. The following elements can be combined to create a business card that evokes a positive emotion and impression:

Fonts

While hundreds of fonts are available, most people settle on the first one or two choices without really thinking about what message their chosen font conveys. When designing your business card, your first decision should be whether to use serif or sans-serif fonts. Generally, sans-serif fonts are reserved for titles and headers, while serif fonts are used in bodies of text. Most importantly, be sure to avoid using multiple fonts of the same type. Therefore, stick with one font on your business card, or pair up one serif and one sans-serif. You’ll also want to be sure your text isn’t cluttered or difficult to read, so your font choice should include appropriate spacing between letters, words and lines. You may need to try a few different fonts before you find the right one.

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Whitespace

While texts and graphics are vital to create a message, the majority of your business card will be made up of whitespace, including the space between words and lines, as well as empty space in your design. A business card with more whitespace generally leaves a more professional impression than a card with less whitespace. Likewise, whitespace can be used to highlight important areas of your business card. Appropriate whitespace can make a certain element stand apart from the rest of the card.

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Color

Business cards of the past were generally basic black and white, but today’s templates pop with a variety of color. When designing your business card, think about what statement you hope to convey with color. While the most obvious choice is to incorporate the colors of your logo, the most effective business cards will use a single prominent color to represent your brand. Even further, it’s important to consider how different colors are interpreted, such as:

  • Black – Power, Sophistication, Mystery, Death
  • White – Hope, Simplicity, Cleanliness, Goodness, Purity
  • Red – Love, Passion, Romance, Danger, Energy
  • Yellow – Intellect, Friendliness, Warmth, Caution, Cowardice
  • Blue – Peace, Sincerity, Confidence, Integrity, Tranquility
  • Gray – Authority, Maturity, Security, Stability
  • Green – Life, Growth, Nature, Money, Freshness
  • Orange – Innovation, Creativity, Thought, Ideas
  • Purple – Royalty, Luxury, Wisdom, Dignity
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Images

When choosing images to place within your business card design, keep in mind what not only complements your logo, but also what shapes project your message. Rounded shapes typically project positive emotions, such as friendship or love, while squares and rectangles evoke qualities such as stability, strength, professionalism and efficiency.

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Regardless of how you choose to design your business card, be sure you don’t arbitrarily make random choices. While there are countless ways to design a business card, remembering the above design elements is crucial in creating a business card that evokes emotion and cements a place in recipients’ memories.

If, however, you are not comfortable creating your own design, remember that Vistaprint offers hundreds of templates you can personalize to create a unique and memorable business card.